Eleven Belgian creators brought together in a single boutique, with a simple idea: to give local artisans and designers greater visibility without the constraints of a traditional retail business. There is no heavy structure and no salaried sales staff; each member contributes equally to the rent and takes turns managing the shop. It is a true collective, built on sharing, mutual support, and a deeply human approach to management.
Taken over a year ago on Rue du Page before expanding to the Galerie du Roi, the concept is based on a shared store where each creator has their own dedicated corner while also promoting the work of the others. A positive energy quickly developed within the group, and it is immediately reflected in the warm and welcoming atmosphere of the space.
The boutique brings together a variety of creative worlds, all united by Belgian craftsmanship. In the jewelry section, several designers offer distinctive pieces: LETO works with the lost-wax casting technique, gold-plated brass, and sterling silver; Melissa Kandioti draws inspiration from her travels to create jewelry in brass and semi-precious stones, pieces that have even been worn by the Belgian Queen; Rachel Ortiz enhances Murano glass and gold leaf in delicate and refined creations.
Fashion and accessories also play an important role, featuring Pianori cashmere, ROOM 103’s upcycled designs, knitwear, and the collections of designer Véronique Mergeay, spanning textiles, footwear, and accessories. A range of handbags, soon to be available at the Grand Marché, completes the offering.
The boutique also celebrates fragrances and the art of living through Augusta Aroma, which offers herbal teas, candles, perfumes, and eau de toilette with therapeutic properties, many inspired as a tribute to the founder’s beloved grandmother. Craftsmanship enthusiasts will also discover Charlotte de Landtsheer’s ceramics, already featured on the tables of numerous Michelin-starred chefs from New York to Ibiza, as well as designer furniture created by Louis de Limburg Stirum.
All of these creators share one thing in common: their collections are not available through mass retail distribution. Their pieces are sold exclusively through these boutiques, private sales, or online channels, giving them a unique and exclusive character. Thanks to this direct-sales model, prices remain particularly accessible for handcrafted creations of such exceptional quality.
